LeadSloth: 7 Reasons why Marketing Automation Projects Fail
I manage a LinkedIn group (B2B Marketing and Sales Optimization Group) and last week referenced a blog post by Jep Castelein – LeadSloth: 7 Reasons why Marketing Automation Projects Fail and I was remiss by not also specifically bringing it to the attention of this audience as well. LeadSloth is part of our blog roll, but this post is worth drawing specific attention to.
Jep highlights some important considerations when looking at integrating a marketing automation solution, but without a doubt the ones added in the comments as considerations #8 and #9 are the ones that most should consider. Marketing Automation is no ‘silver bullet’ and so if you’re automating either #8 – ‘a broken process’, or #9 - ‘an undocumented process’, don’t think implementing a marketing automation solution will solve the bigger problem.
Definitely worth a read – The LeadSloth
