Comments on: Improve Email Subject Lines to Increase Open Rates http://b2b-marketingblog.com/2009/10/improve-email-subject-lines-to-increase-open-rate/ New Gen B2B Marketing - What an SMB needs to know to market today. Wed, 14 Jul 2010 19:19:28 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jessica http://b2b-marketingblog.com/2009/10/improve-email-subject-lines-to-increase-open-rate/comment-page-1/#comment-4902 Jessica Mon, 21 Dec 2009 17:29:40 +0000 http://b2b-marketingblog.com/?p=625#comment-4902 Any suggestions for a company whose business is cash? Nearly all the email we send to our customers (current and previous clients) revolve around "cash," "money," "current offers," "discount", or "free." It's simply the nature of our business. How can I possibly NOT get flagged as spam when I'm emailing a current customer to offer them 50% off their loan fees or $75 free on a new loan? Because we don't spam at all - all of our email recipients are current or past customers who have had a business relationship with us in the past. It's a difficult email marketing situation. Any suggestions for a company whose business is cash?
Nearly all the email we send to our customers (current and previous clients) revolve around “cash,” “money,” “current offers,” “discount”, or “free.” It’s simply the nature of our business.

How can I possibly NOT get flagged as spam when I’m emailing a current customer to offer them 50% off their loan fees or $75 free on a new loan? Because we don’t spam at all – all of our email recipients are current or past customers who have had a business relationship with us in the past. It’s a difficult email marketing situation.

]]> By: Help Marketing http://b2b-marketingblog.com/2009/10/improve-email-subject-lines-to-increase-open-rate/comment-page-1/#comment-4020 Help Marketing Mon, 26 Oct 2009 03:51:47 +0000 http://b2b-marketingblog.com/?p=625#comment-4020 Another way to improve email subject lines is with A/B test splits. Whereby you send two emails that are exactly the same but with varying subject lines. Subject lines are the key to better open and clickthrough rates. Another way to improve email subject lines is with A/B test splits. Whereby you send two emails that are exactly the same but with varying subject lines.

Subject lines are the key to better open and clickthrough rates.

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