Free Two Month Trial of ActiveConversion; Take this Viral!
The principal sponsors of this blog, Active Conversion, are offering an limited time 60 day free trial if you sign up as a result of reading this post, so here’s a quick look at what to expect:
After you’ve taken a few minutes to activate your trial account and install the Active Conversion code, you’ll begin seeing results immediately and within days patterns will begin to emerge. To start with, visitors to your site will be identified by company name. Some of these visitors may surprise you and as a B2B marketer or sales professional you’ll gain valuable information about which companies are interested in you.
After a while some visitors will start to jump out at you, repeatedly returning to your website to visit more and more pages. Intuitively you may have pegged them as higher value and more qualified but now you have quantified data to back that hunch up.
For the trial, most marketers or sales professionals simply used the default lead scoring. By looking at the online behavior of your visitors you’ll begin to correlate that to the lead score that each visitor accumulates. Eventually you’ll be able to develop your own lead scoring criteria based on the behavior of visitors to your own site but for now you can see that higher lead scores mean higher quality leads.
If your site has pages with form fills using the same default conventions as Active Conversion, your visitors that have previously been identified by company now become people with names, email addresses and/or phone numbers. In other words, leads.
You’ll also want to take an email nurture campaign for a spin during your trial. Load up some content into a nurture campaign, pick say 3 emails over six weeks, and anytime any of the respondents clicks through on a link, they are identified as though they had form filled on your website.
Eventually when these leads are presented to your sales team the lead information will include a summary of their activity. This will give your reps some background for that all-important first call.
This has been a quick look but you can see that even on the trial, things happens automatically, like it’s on cruise control. We haven’t even talked about, lead nurturing, lead management, email marketing campaigns to your existing in-house lists, or social media ROI tracking.
Feel free to pass this offer along to your network, as long as you or they use this sign up page they’ll have access to a 60 day trial.
