I’m sure avid readers of this blog are well and truly aware of what marketing is all about.  I’m sure a lot of you live it and breathe it on a daily basis.  However, what I want to delve into today are business activities that many people don’t consider to be marketing, but are in fact crucial to your companies marketing success.

Marketing is something that happens in every transaction, communication, and action.  That customer support call, that’s marketing.  That invoice you just sent out, that’s marketing.  That email to a supplier, also marketing.  And yes, the way employees talk about your company to their family and friends is marketing.  Marketing is your company’s actions in their entirety, it’s the sum of everything that you do.

So the next time you’re dreaming about what to sponsor, how to get your message out or feature your service, perhaps the best thing to do is to look inward and make sure you’re doing all the little things right.  A great product or service is itself the best marketing of all.