I’m going to go off the normal track today and point the readership to a review of ActiveConversion by Zaki Usman of Target Info Labs.

Anytime you get a 3rd party review/evaluation of your product offering, it’s a great way to see whether your views of the product features, benefits and values are the same as those of a user.  What are the attributes they value, the functionality and features that they take away as decision criteria for purchasing the solution.

Zaki’s review nailed it, or I guess we did, based on the review.  The review hit on the key attributes that we strive for in our product offering for the B2B SMB market.  Our product goals are to provide a comprehensive Marketing Automation solution for our target SMB market, with intelligence and sophistication that we make transparent to the user through ‘auto-pilot’ functionality.  It’s got to be intuitive and easy to use and deliver value – as is the case with most things we value and use today.

“One of the most advanced sales intelligence tools I’ve seen in the market as of today. It combines sales intelligence with marketing tools to give a complete platform for your team.”

ActiveConversion has some very exciting product announcements in the coming months … stay tuned!

Full disclosure, I work at ActiveConversion 🙂