Many B2B companies operating in the industrial realm have longer and more drawn-out sales cycles. So, how do you know when a lead is ready to buy? Our Sales Pipeline infographic shows you exactly how you can use technology to turn marketing interest into customers.

Follow step-by-step down the pipeline to see how you can find out where leads came from and when they’re sales-ready. Automating the process allows you to focus on what’s most important – generating sales!