What is Keyword Research?

Keyword research is one of the most important aspects of successful search engine marketing. Some search engines will provide a tool to research keyword rankings. As search engines capture these search terms, they are able to generate data about popular keywords being used. As 58% of searches now contain three words or more, it is important to pinpoint these keyword phrases and use them to your company’s advantage.

Why is this important?

Using an effective search engine marketing strategy will help you determine popular keyword phrases and accurate search volumes.  Internet marketing consultants can also provide keyword research tools that will suggest other keywords and phrases that may be applicable to your business. Online marketing experts can also help you check multiple search engines and find out how many competing pages there are for chosen keywords. The results may surprise you if your business has not been utilizing this powerful online marketing technique.