It’s that time of year again… With the 2015 Global Petroleum Show just around the corner and more than 60,000 expected attendees, there are a lot of potential new leads to close! Exhibitors have spent weeks getting their booths just right, ordering swag, and prepping their staff.
With all the time you’ve put into getting ready, have you thought about how you’ll actually generate a return on investment when the show is over? If the answer is no, don’t worry, we’re here to help! We’ve put together a quick guide to help you get your sales and marketing ‘trade show ready’, and close more deals when the show is over.
When you’re at GPS, you’ll make some great connections and exchange lots of business cards, but when the show is over, what happens next? Numbers show that 94% of B2B buyers conduct research online before contacting a vendor. When your trade show leads are searching for you online after the show, will they be able to find your website? What will their impression be when they get there? If you want to generate real opportunities for the connections you make at the show, it may be time for an upgrade to your online presence.
Congratulations, your new prospect came to check you out after the show! The problem is, less than 2% of online visitors actually identify themselves. Knowing who’s checking you out online after a trade show, and what services they are interested in is an essential part of generating ROI. By using a lead generation and tracking software like our own, ActiveConversion, you can not only see which companies are looking at your website, but what services they are interested in, and even when they become sales-ready!
A large event like the Global Petroleum Show is a great way to network and generate new leads for your business. This year, with a difficult market and changing dynamics, it’s time to consider not only what you’ll do at the show, but how your sales and marketing will work for you to pursue the deal when the show is over.
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