ActiveConversion recently released another in their popular series of eGuides. This one deals with using Marketing Automation to leverage B2B Blogging. From the summary:
Lead nurturing is the process of communicating with prospects who are not yet ready to buy. B2B Blogging enables marketers to contact such prospects on an ongoing basis.
Only 10 to 25 percent of all leads are sales-ready. A similar percentage of leads are not qualified at all. This means 50 to 80 percent of all leads generated are potentially wasted if no appropriate action is taken.
With B2B Blogging marketers can realize significant benefits. Leads that are not sales-ready are not lost and significant online lead generation effort is not wasted. Automation of lead nurturing increases the ROI of all online marketing activities.
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