Wondering if you’re wasting sales time or marketing budget? Or likely, both?!

In this free companion webinar to the eGuide A Marketing Automation Guide to Lead Scoring, join Paul Uppal, Senior Account Executive at ActiveConversion, as he speaks with  his customer, Tim Lawler – Lead and Demand Generation Consultant at LMG Consulting, on how Tim successfully implemented closed-looped lead scoring systems with Active Conversion for his clients.

“The key is getting the user to click through the email to a landing page with the Active Conversion code.  That starts the lead scoring process (a download is not necessary).  After the first landing page visit, the user web activity is tracked  and scored going forward.” – Tim Lawler

Click to access the recorded webinar

Learn best practices on how to implement a lead scoring process, automatically manage leads, and focus your time on the best prospects to increase ROI by 30% or more.

Not all leads are created equally. A lead scoring system acknowledges this by assigning values to leads based on objective criteria. The lead score determines the appropriate action for that lead.

See real world tools and examples to help you shorten your sales cycle and make intelligent sales and marketing decisions.