Many of our industrial clients and prospects come to us asking about email marketing. They heard about it at a conference or a colleague was explaining how it helped generate sales. ActiveConversion has recently released a new marketing tool to allow companies to send and track email marketing campaigns.

Our software allows you to send an email and track visitors that open and click your link. But what differentiates us from other software is that you can also track where else visitors go on your site and identify potential products and services they are interested in. This will allow you to identify leads and generate sales in the long run.

The main reason why companies don’t use email marketing is because they think the process is complicated or they don’t have the time. ActiveConversion was created with our users in mind and is extremely user-friendly and easy to use.  Below is a ‘how to guide’ to creating an email campaign.

Step 1: Identify Potential Recipients

Existing Customers

Current customers could be thinking of other products or services they need but haven’t had the time to call you. By nurturing existing clients by creating regular points of contact and sending useful information, they will keep your company top of mind and, in the end, buy from your company.

Prospects

You may have attended a trade show recently and have a whole stack of business cards on your desk. Email campaigns are a great way to educate potential leads and to start a relationship with them, hopefully ending in a sale.

Step 2: Organize Your List

ActiveConversion allows you to upload multiple lists from a CSV file, anytime you want. This will allow you to segment your master list into smaller more manageable ones. You can then customize content to send certain groups, allowing you to send relevant information and make it feel more personable.

Step 3: Build Your Email

Build professional looking emails quickly and without any IT experience using ActiveConversion’s email editor. Either choose one of our customized industrial templates or use HTML code to customize your own. We have made it easy for you to create an email by easily inserting images such as headers or logos, and changing the font or color scheme to match your brand.

Step 4: Email Testing

Before sending out any type of correspondence, you should always perform quality tests. This will allow you to see exactly what the email will look like in your mailing lists inboxes. ActiveConversion allows users to preview the email right on the email creation screen, and send out test emails beforehand.

Step 5: Schedule Your Email

ActiveConversion allows users to either send the email campaign right away, save as a draft or pick a time and date in the future to send automatically. This allows you to create emails ahead of time and send them at any time of day.

Step 6: Tracking

You need to analyze and track every marketing effort you try. You will know for the future what works and what doesn’t.  ActiveConversion allows you to see how many people open the email, how many clicks your link and where else they are going on your website.

Step 7: Follow Up on Leads

Once you have tracked the email campaign, you can start following up on leads that have opened the email. ActiveConversion allows you to see every page a visitor looks at and where they came from, whether it is Google or an email campaign. This allows you to identify which products or services they are interested in and is a great conversation starter for when you contact them.