Everyone wants to start 2015 off with a bang! You may want to shed a few pounds, save more money or spend more time with family. We thought we would join in on the fun and announce our new rebrand!

We are pleased to announce the rebranding of our industrial-focused B2B marketing services as ActiveConversion.

Over the last few months, we’ve poured our hearts and souls into our rebranding strategy to align our vision and commitment to help our clients succeed online with a technology-based sales and marketing system. We are happy with our new strategy and B2B marketing services and are confident that you will be too.

Why are we rebranding?

March 4th marks a very special day for us, as we are announcing that we have officially rebranded and consolidated our FP iMarketing Technology brand with ActiveConversion. As much as we loved the name FP iMarketing for our marketing services, we saw the opportunity for something bigger and better. We didn’t want to limit ourselves with a name that prevented us from growing and expanding to better accommodate our offerings and provide value for our customers. So with that said, from now on we will be known as ActiveConversion.

What does the future hold?

The ActiveConversion brand will continue to encompass an industry leading marketing automation software and now offer a complete sales and marketing system. The system will now include B2B marketing services such as online marketing, conversion and website services.

By combining the two brands, ActiveConversion will be able to act, focus, and grow as one company that offers a comprehensive B2B solution to marketing online. We will continue to be the same group of experts you’ve known at FP iMarketing technology, just with a different name and a more defined mission.

What changes will you see?

Once we make the change, you will see the ActiveConversion brand re-introduced in advertising, marketing materials, and signage. We have chosen to keep the current ActiveConversion logo as we believe it fully encompasses the brand and is simple and to the point, the way we like it.

We have been planning and designing a brand new ActiveConversion website for the past few months. We want our site to tell a story and show the benefits of our full sales and marketing system. See the new website here!

It’s 2015 and that means out with the old and in with the new. We have already begun the changeover and we expect to be fully transitioned in a few weeks.

If you’re like us and see the need for innovation, give ActiveConversion a try for free so we can show you exactly what our vision is, and how we are going to improve the online marketing world with software and comprehensive B2B marketing services.