Recently ActiveConversion users experienced firsthand the elegance and power of a new graphical user interface that was intended to provide them with the power of knowing more while doing less.  The new user interface provides relevant information with a laser focused view of what they would like to see on a day to day basis.  It also provides users the ability to navigate to the right place as easily as possible.

New and improved dashboard: Featuring a daily trending graph for Companies, Prospects, and Qualified Leads. Comparing the above-mentioned categories versus your long-term average.

The dashboard now has a sophisticated look and an intuitive interface that measures inbound lead activity and marketing campaigns. This is designed for the busy sales and marketing manager wanting to get an executive summary of how their demand generation and marketing campaigns are performing.

New navigation based on personas and subject areas:
With the new persona based navigation and the hover style menu, it now takes just a few mouse clicks for the users to find what they need quickly and easily. Our design & UI team wanted the flow of information to be as smooth as possible and this was a top priority item during product development.

For ActiveConversion, the mission is to get the right information to the sales reps at the right time. And now with the advent of new UI, sales can easily find companies that are visiting and distil the qualified leads from the identified prospects. For marketing, it is now easier to focus on tasks that they care most about; from a single source where they can dive in and get the information they want to measure their campaigns and calculate the ROI effectively.

This new UI release was spearheaded by Jeff Rouse, VP Development, ActiveConversion who stated, “This release represents Active Conversion’s move to a more modern and powerful interface, that will set the stage for future enhancements”. In parallel, our Sales View has also been upgraded to this new UI to make it even easier for sales reps to get alerts, lead trends and lead information. Stay tuned for our next blog on details around Sales View.