If you’re a Canadian business providing products and services to the oil and gas industry and are based in Alberta, Saskatchewan or Newfoundland, there is a special program being rolled out as of  December 15, 2015, for companies hard hit by the severe crash in oil prices.

BDC Oil Downturn Financing Brochure

It’s billed as a program to become more competitive and to invest in R&D, global expansion, and sales & marketing. This is a great opportunity, as the best way to weather the storm is to improve efficiencies and to invest in diversification and new markets. Some of the details so far are:

• Get a higher percent of financing, up to 125% for equipment even
• Postpone principal payments for up to 12 month
• Use the loan to invest in training, sales & marketing systems, marketing
• Engage with BDC consultants to optimize business and revenue strategies
• Repay the loan over a period of up to 12 years.

There seems to be a focus on investing in technology and management consulting to improve and optimize capabilities.

We agree with this approach and so does Mckinsey & Co in this report. It states that industrial companies that invest in advanced sales and marketing capabilities ‘beat the market’ with revenue that tended to be 30 percent greater than the average company within their sector.

As a BDC qualified vendor that helps industrial companies generate more revenue, we couldn’t agree more and we invite you to learn more at www.activeconversion.com. We specialize in this and have helped more than 300 companies increase revenue, diversify and export using cloud-based marketing technology and services.

For more information contact BDC directly.