Energy service providers (ESPs) need B2B web marketing as much as other companies. The question is: what kind of marketing is the best fit?

Let’s say you run a small ESP that services natural gas compressors in Grand Cache. Your primary competitor, S & K, offers identical services in the same city.

Encozo, a midsize oil & gas company, has a compressor meltdown near Grand Cache. John, the project manager at Encozo, is assigned to search for a service provider to have the compressor repaired immediately. If John doesn’t remember or know a service provider, he’ll go on to Google and search “natural gas compressor maintenance service Grand Cache”.

The first search result that comes up is S & K. John sees that S & K has a professional looking website that contains all the information he’s looking for. John has heard good things of S & K before, so he calls them up and gets dispatch to send out a technician.

Guess what? You just lost an excellent opportunity to win a new customer without even knowing it. Why? Simply because your competitor’s B2B web marketing is far superior to yours.

Being found on Google is extremely important. Research shows that 94% of online users do research online prior to making any purchases, and 61% of them say search engines are their tool of choice when they’re looking for services online.

In the following weeks, we’ll be giving you a well-rounded four post series on how to increase your B2B web marketing and online presence in this ever changing advertising landscape and ultimately, getting the phone to ring for your business!

Upcoming post: Inbound Calls. Did you know Search Engine Optimization (SEO) leads have a much higher closing rate than traditional marketing leads? An impressive 14.6% for SEO leads versus 1.7% for traditional marketing leads. We’ll be discussing this and more in the next post.