De-Zombify Your Industrial Website Part 1: Take The Quiz!
Is your website braindead? As business-to-business internet marketers, we’ve seen our fair share of lifeless websites.
Unfortunately, many industrial and manufacturing companies don’t realize that their websites are bringing terror and fear to their visitors. So in an effort to ward off a full-on zombie apocalypse, we have developed a quiz to help you de-zombify your website. Read on to save your website from the impending doom:
Question #1: What types of images do you have on your website?
A) I don’t see the need for photos on my website (0 points)
B) Stock photography of “teams” applauding good business (1 point)
C) Blurry photos I took with my flip phone (2 points)
D) Well-lit clear photos, taken by a professional (5 points)
If you scored less than 5 points:
Let me give you Sam Raimi’s phone number so your website can star in his next Evil Dead film. Cheesy stock photography, ugly photos, or a complete lack of imagery make your website seem dated and unprofessional. Instead, take photos in a well-lit area with a decent quality camera (point and shoots are fine) and use those photos to revive your website.
Question #2: My company’s social media pages include…
A) Social media? Manufacturing companies don’t need social media! That stuff is for Justin Beiber and the Kardashians! (0 points)
D) Relevant industry news and company updates that my customers and potential clients want to read (5 points)
If you scored less than 5 points:
Nothing brings more life to your online presence than social media. In a way, social media is the pulse of your website. This is why D is the correct answer. Social media is where you post updates from your company and relevant industry news while directly interacting with clients and prospective clients. Here you tell the world that your company is active and relevant. Without this, your search results will suffer, and your website will inevitably become undead.
Your Score So Far:
If you have answered D to the above questions, then your website is definitely not a full zombie. It may have been recently bitten and could turn into a zombie without proper care, but it does not thirst for brains quite yet. If you answered A, B, or C to the above questions, then your website may very well be a brain-eating monster. But check back next week to see for sure if your website is one of the undead!
Like this post? Follow ActiveConversion on LinkedIn:
About Martha Boulianne
You'll find Martha digging into content, design, and business processes on a daily basis. She has spent her professional life developing skills in digital design and online marketing and spends her time not at work charging around after her family and making things.