Oil and gas service providers can implement a marketing strategy to sell to customers worldwide in a cost-effective and affordable manner. This strategy leverages global trade shows supported by a marketing automation solution. This approach maximizes the Return on Investment (ROI) from trade shows without requiring a substantial outlay. Implementing this strategy will increase sales beyond their local trade area while also reducing costs in selling to local customers.

Following up on global leads from trade shows can be expensive, time-consuming, and often fail to generate a sale.  Learn how to efficiently convert trade show leads into full-fledged qualified prospects using online marketing and marketing automation.

Download this eGuide to learn the basics of:

• Using the internet to engage potential customers after a trade show
• Using conversion software to identify which leads are actually interested
• Maximizing time and cost efficiency with marketing automation
• Keeping prospects engaged until they are ready to buy