Experts in online marketing have observed that conversions naturally increase when websites conform to the best practices of search engine optimization (SEO). When SEO techniques are employed, the visitors most likely to engage will find the relevant and useful content they seek and WANT to contact you because you know/have what they want. By leveraging keywords, online marketers can target those customers by matching that content to customers search queries and substantially improve website traffic and conversion.

Here are some SEO facts:

• SEO is primarily directed at increasing traffic to a website from search engines. To help users find the information they seek, search engines must find and organize billions of web pages on the internet, including blogs, press releases, PDFs, and even tweets!
• SEO itself increases conversions. Online marketers observe that for websites employing SEO best practices, visitors who are referred by search engines are intrinsically more likely to convert. By ensuring that content found is relevant to search queries, online marketers can do more than just increase traffic.
• The goal of SEO is to target customers by matching that content to customers search queries using keywords. Many SEO experts feel that ‘keyword research’ has the highest return on investment of any SEO activity. Keyword research includes knowing which keywords are most likely to convert, not just those who have the most search volume.

Read the SEO and Conversion eGuide