In the third of their very popular eGuides, we explore how to effectively use Social Media for marketing.  While a lot of ink has been spilled on this topic, this guide approaches it from a layman’s perspective and focuses on the business case and a pragmatic way to implement in a way that will succeed.

“The spectacular growth of social networking sites like Facebook, LinkedIn and Twitter have taken B2B marketing by storm. B2B marketers recognized that they have access to hundreds of millions of people who have registered for and are using social networking sites.

More importantly, within those substantial groups B2B marketers can target their messages and advertising directly to the audience that will be the most receptive to their product or service, using the underlying technology inherent in social networking sites …

Social media differs from traditional media in that social media is where many individuals share information with each other rather than one source broadcasting to the masses. In Web 2.0 marketing language, it is many-to-many instead of one-to-many.”

It speaks to integrating Social Media efforts into wider eMarketing such as SEO/SEM and email marketing, all the while managing the flow of new referrals with proven marketing automation tools such as ActiveConversion.

Download the Social Media Marketing for B2B eGuide