ActiveConversion recently published an eGuide to Lead Nurturing that we at the SMB Marketing Blog would like to share with you.

Lead nurturing is the process of communicating with prospects who are not yet ready to buy.

Only 10 to 25 percent of all leads are sales-ready. A similar percentage of leads are not qualified at all. This means 50 to 80 percent of all leads generated are potentially wasted if no appropriate action is taken.

With lead nurturing B2B marketers can realize significant benefits. Leads that are not sales-ready are not lost and significant online lead generation effort is not wasted. Automation of lead nurturing increases the ROI of all online marketing activities.

To download this whitepaper on why, when, and how to implement an automatic lead nurturing plan for your business, read the eGuide to Lead Nurturing.