• For Businesses
  • For Publishers
  • 403-508-9889
  • Login
  • Software
  • Expertise
    • Why ActiveConversion
    • Industries We Serve
    • Resources
  • Publishers
    • Our Publisher Network
    • Software for Publishers
    • Why Partner With Us
  • About
    • Company Overview
    • Careers
    • Contact Us
  • Contact Us

B2B Marketing Blog

  • Industries
    • Small Business
    • Service Providers
    • Business To Business
    • Industrial
    • Professional Services
    • Oil & Gas
    • Manufacturing
    • Energy Services
    • Distributors
    • Equipment
  • Topics
    • Marketing Strategy
    • Online Marketing
    • Content Marketing
    • Marketing Automation
    • SEO
    • Sales
    • Lead Generation
    • Online Advertising
    • News
    • Social Media

Published

July 26th, 2013

Written by

Renee Matsalla

Topics

  • Small Business
Email MarketingLead Generation
Subscribe

How Email Marketing Increases Conversion Rates for Lead Generation Companies

What is Email Marketing?

Email marketing is a form of direct database marketing and is an essential part of any online marketing campaign. Potential customers are nurtured by a series of emails designed to gradually increase prospect engagement until they are sales-ready.

Targeted emails are an effective and cost-efficient way to inform prospects of a new product, service, or update that may interest them. Combined with analysis programs, such as Active Conversion, lead generation companies are able to gauge where leads are in their sales cycle and how to appropriately target them.

How FP iMarketing can Increase Conversion Rates with Email Marketing:

FP iMarketing provides a full-cycle system that nurtures leads over multiple emails. Our conversion marketing drip campaigns can be can be designed to automatically nurture leads and prospects at set intervals. This will save you time and money while dramatically increasing conversion rates and return on investment.

Our team of internet marketing specialists has the experience and expertise to help you create a campaign tailored to your company and industry needs. Our start-to-end solution will not only nurture prospects but will also identify and respond to interest from website visitors. Your goal is to generate more sales and we can help you identify WHO is interested and WHEN they are ready to buy.

 

Like this post? Follow ActiveConversion on LinkedIn:
Renee Matsalla

About Renee Matsalla

Renee holds a Bachelor of Commerce in marketing, and loves to dig into marketing research to find the ideal ways to optimize or run campaigns. She works to drive awareness, understanding, and adoption of marketing best practices with positioning, messaging, and marketing materials.

Popular Articles

3 Industrial Website Examples That Are Simple, But Effective

Industrial · Online Marketing · Websites

Warm Calling Improves B2B Sales Call Success

Industrial · Best Practices · Sales

Brochure vs Heart Rate Monitor for your SMB

Service Providers · Conversion · Marketing Automation · SEO

Topics

B2B Marketing Best Practices Content Marketing Conversion Digital Marketing Diversification Email Marketing Globalization & Exports Industrial Marketing Landing Pages Lead Generation Lead Management Marketing Marketing Automation Marketing ROI Marketing Strategy News Online Advertising Online Marketing Qualifying Leads Sales Sales & Marketing Software SEO Social Media Thought Leadership Trade Shows Websites

Industries

  • Business To Business
  • Contractors
  • Distributors
  • Energy Services
  • Equipment
  • Industrial
  • Manufacturing
  • Oil & Gas
  • Professional Services
  • Service Providers
  • Small Business
  • Wholesalers
  • Who we are
    • Industries We Serve
    • Company Overview
    • Careers
    • Contact Us
  • Solutions
    • For B2B Advertisers
    • For Digital Publishers
    • For Marketing Agencies
    • ActiveCatalog Plugin
  • Resources
    • B2B Marketing Blog
    • E-Books & Guides
    • Case Studies
    • ROI Calculator
  • Logos
Privacy Policy Sitemap