On December 1st I gave a two-hour presentation to Calgary Business Link. With an audience of more than 20 businesspeople from Calgary, and with many more video conferencing in from Edmonton, Lethbridge, Red Deer and other locations, we shared our expertise to help small businesses make the most out of their online presence. Our president, Fred Yee covered topics such as e-mail marketing, online advertising, search-engine-optimization, blogs and website strategies and best practices.

For my portion of the presentation, we explained how small business people could use free tools to effectively market their websites and in turn, grow their business.

We logged in and went over how to use services like WordPress, Google Adwords, Facebook Advertising, and tools like HootSuite. We finished off our two-hour presentation with live website audits for the audience members. We provided feedback on their websites, and how they can improve them to gain more leads or increase their search engine visibility.

The event was a great opportunity to interact with the vibrant business community in Alberta. If you were not able to attend, we’re linking to the presentation from the event so you can view it.